!44: Relationship Marketing: Like A Water Bucket - With Holes!

!±8± Relationship Marketing: Like A Water Bucket - With Holes!

You want to keep your business relationships fresh and current. Stay in touch with important people. This also means that you have to prioritize among those who are important and others who deter you from your goals. Those who are a drain on your time, money and effort (TME) should be avoided. Those who don't embrace a value-for-value interchange should be avoided. Spend your TME on establishing, building and maintaining profitable, mutually beneficial relationships.

One way you can do this is with the right tools around you. One I recently tested is the new Fujitsu S1500 scanner. WOW! Installation was fast. At my office, we installed it on two older Windows machines and it works very well. Total time for installation was just a few minutes and the scanner was chomping away at massive amounts of paper in a few minutes.

Also, you can use this to scan copies of hand-written notes taken during important telephone conversations. That way you can quickly see a collection of all past conversations with important people on important topics. Just keep those PDF documents related to, say, client Jane Jones, in one folder. Review that folder's documents quickly before a call or meeting with Jane Jones and you'll be far ahead of the competition.

This is another way to keep your relationship bucket filled. You're plugging holes and you're adding more water to the bucket. Think of the water as the feelings and disposition prospects and clients have towards you. Think of the bucket as the overall relationship you have with them. You facilitate Relationship Marketing by leveraging technology. Stay front of mind with that important client or prospect in a favorable way and you have a much better chance to do more and better business.

Here's another suggestion which can help you keep your Relationship Marketing bucket filled. Plan to send about 5 post card messages a day to important contacts. I have some postcards that I had printed with my picture and a brief mention of what I do as a professional speaker and marketing coach. Usually the cards have messages just saying hello and meant to stay in touch with important people in my life. No, this doesn't make the sale come through. However, it keeps the relationship active in the mind of the client or prospect. It helps to patch holes and fill the Relationship Marketing bucket with the life-giving water of business growth. Since few people do it today, it helps me stand out in a favorable way.

By the way, in an era of way too much email, Twitter messages, Facebook postings, LinkedIn and other digital messages, a nice, analog, hand-written note on a letter or postcard can stand out in a very favorable way. A personal phone call or better yet, personal visit packs a powerful punch to enhance relationships.

Keep your Relationship Marketing bucket filled. Use key principles and practical technologies to favorably impress important people. This will not only keep the water in your business but it will taste very sweet on a hot day when you're thirsty.